Monday, June 30, 2008

How to start over your business and create the results you want

Every once in a while in the life of a new business, the owner of the business might face the need to restructure the whole business to guarantee its survival. That need might have appeared due to business, employee, or process issues.

To the business owner there is a specific feeling that can best describe the internal, I mean inside their brain, environment: the feeling know as Overwhelm.

This feeling has its place during evolution and it has one message that smart entrepreneurs need to be ready to listen. It means there are too many things going on and that we need to focus on the most important matters.

Usually, there is a limited amount of processes, issues and tasks that can account for a big percentage of the critical things that needs to be taken care in order to solve the situation at hand. Many of you have heard of the Pareto Law, also known as the 80/20 rule. It basically means that up to 80% of the results you are getting are caused by only 20% of the actions taken. It also works for everything else in your business, 20% of your customers create 80% of your problems, 20% of your process generate 80% of the complains, 20% of your marketing efforts generate 80% of your results. The smart entrepreneur knows when to take a step back and reorganize his actions to deal with the most important issues at hand.

But what are the most important issues? Only you can answer that question but a good framework comes from taking a futuristic approach and focus on the question: what processes, business areas or capabilities due we need to have in order to achieve the future we deserve?

Answer that question truthfully and you have the beginning of a successful turn around. Otherwise, you’ll continue to focus on the needs of the moment, which as I have experienced are more than enough to fill 100% of your working hours, and will die the slow death of 90% of the business that open in this country.

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